Sustainability

 

Determined to have as small an environmental footprint as possible, we are aiming to be one of the most sustainable brands out there. From being carbon neutral to using minimal packaging waste and recycled materials where possible, making our shirts from the most sustainable fabric on the planet or choosing to work with a factory with high employment standards - all this is accounted for in our Triple Bottom Line Reporting.

Naturally, the story of Babble & Hemp is centred upon hemp being an incredibly sustainable fabric with a fascinating history. But many of my friends ask what exactly makes it so sustainable and different to better known fabrics.

The table below provides an easy to understand overview of how hemp outplays linen and cotton from an environmental point of view.

 

The Benefits of Hemp over Cotton and Linen  

 

Carbon offset by planting trees

From a CO2 point of view, hemp is brilliant because it uses no chemicals or pesticides (which are full of carbon) and sucks it out the atmosphere instead. As the popularity of hemp clothing grows, more farmers will grow it. 

Due to the fact that the best hemp fabric mill is in India and the best shirt makers are in Portugal - the fabric covers some distance! Of course, we use the method of transport with the lowest carbon footprint - shipping. However, we feel even this is too much and in order to make the footprint of our shirts carbon neutral, we plant one tree for every shirt that we sell. 

Explore more here.

 

Minimal Waste

 

As part of our mission to have as small an impact on the earth as possible, we strive to produce as little waste as we can. 

Many premium brands insist on packaging products in a Russian doll type way, building anticipation and seemingly adding value to the product. However, after those first seconds, the boxes will then end up in landfill or recycling that evening and take a very long time to break down.

To be as green as possible, our shirts are delivered inside only a recyclable brown paper bag and the shirt accessories such as hang tag and ribbon made from recycled paper. 

 

 

Triple Bottom Line Reporting

 

A novel method of accounting growing in popularity amongst forward thinking businesses, the Triple Bottom Line Framework (TBL) advances the goal of sustainability in business practices. It sees companies include social and environmental measures alongside the usual accounting practices.

By placing equal importance on all three of the following measurements we are able to account for our full cost of doing business.

  1. Planet: Measures how environmentally responsible the firm has been.
  2. People: Measures how socially responsible the firm has been along the supply chain.
  3. Profit: The traditional measure of corporate profit - the profit and loss (P&L) account.